Storytelling and Merch

Chutes

Context

Problem

Chutes.ai emerged within the decentralized AI ecosystem around Bittensor Subnet 64. The project needed visual artifacts that could represent the community in physical contexts — events, meetups, and internal team culture.

Problem
Highlight 1

What was built

Solutions

Solution 1 (Alignment)

Coordination Systems

The Korbon team, working with Chutes.ai, sought artifacts that could express the culture of the emerging AI subnet community and give contributors something to rally around.

Solution 2 (Meaning)

Communication Architectures

Elementary Complexity translated the project's identity into playful and recognizable visual motifs — designs that could be worn and shared by contributors and supporters.

Solution 3 (Embodiment)

Cultural Artifacts

Elementary Complexity created a series of merchandise designs: shirts, hats, tote bags, and hoodies. These designs turned the project's digital identity into physical cultural artifacts that circulate within the community.

Highlight 2

Impact

Outcomes

Community merchandise that turned a decentralized AI project's identity into physical cultural artifacts. Embodiment in its most tangible form — proof that institutional identity lives in everyday objects.

Artifacts

  • •Shirt designs
  • •Hat embroidery designs
  • •Tote bag graphics
  • •Hoodie designs

References

  • •Chutes.ai community materials
  • •Merchandise mockups
  • •Community posts referencing the designs

Community merchandise designs that turned a decentralized AI project's identity into physical cultural artifacts.

Storytelling and Merch

Role
Illustration, merchandise design
Client Korbon team / Chutes.ai (Bittensor Subnet 64 ecosystem)Year 2024
Chutes? We invented chutes. The merch captures the energy. Acorns approved.
A SquirrelAcorn Quality Control

Blood of Moloch

DAO Brewed Beer

2022

One Shared Truth

Conference Strategy

2026

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